Listener Loyalty
What is Listener Tracker?
Listener Tracker is a multiuser software system developed especially for the radio industry to quickly build a database of current and potential listeners, and then communicate with them via e-mail and HTML newsletters. Imagine being able to send out thousands of targeted e-mails every week at little or no cost. You can also in-bed hyperlinks so people can instantly enter competitions or fill out web forms, so you learn more about each listener.
Listener Tracker lives on your office file server and manages all prizing on the radio station from receiving, allocation, giveaway, to prize pickup or distribution.
With Listener Tracker, you can lower your external marketing expenditure, and market to your P1 and P2 listeners without your competition knowing. With Listener Tracker you can solidify P1 relationships while providing important P2 conversion opportunities.
You own the database at all times, and will never have to pay 5-cents a name to an Internet based company every time you wish to communicate with your listeners.
You can instantly import existing data into Listener Tracker, and bringing in names from your web site is a breeze.
Remember that 75% of all radio tuning is done by just 25% of listeners[P1's] . so being able to identify those heavy users, and then influence their radio tuning is one of the keys to winning the ratings war. With Listener Tracker you can do this.
There are lots of other reasons why you should consider Listener Tracker. If you'd like to download a free working demo of the product, please complete the form on the left of this page.
