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29 THINGS GREAT PROMOTIONS MANAGERS DO

Chris Byrnes

  1. Prepare weekly and monthly promotional calendars.

 

  1. Weekly calendars should include a staff update.

 

  1. Every Monday, write all the on-air promos for the upcoming week, get approval from programming, then put in studio, cc: GM, GSM.

 

  1. Create agendas for both the weekend and for individual events, by having a document outlining everyone's responsibilities, if anything goes wrong, there is no passing the buck.

 

  1. Work with programming to fill promotional appearances.

 

  1. Work with programming to coordinate all on-air giveaways.

 

  1. Coordinate all van activities and look after the station vehicle(s).

 

  1. Coordinate all van and promotional ideas.

 

  1. Track all promotion requests.

 

  1. Track local events through the local newspaper. Let's not miss a beat. Intern help here will be critical.

 

  1. Coordinate press releases. Bi-weekly. As needed.

 

  1. Inventory prize giveaways. Keep business manager apprised of all giveaways that have been obtained with cash or trade.

 

  1. Handle all paperwork relating to prize giveaways both on and off-air.

 

  1. Coordinate all station events in a timely and organized fashion.

 

  1. Create a working relationship with movie contacts and work to have a constant flow of movie ticket giveaways.

 

  1. Establish working relationships with all major area charities and tie into their major events.

 

  1. Read the local newspaper everyday.

 

  1. Coordinate and oversee all client promotions. Individual account executives are responsible for being at these events.

 

  1. Establish relationships with all local sports and entertainment venues and tie into all appropriate events.

 

  1. Establish 30-day, 90-day, and 1-year goals for the promotion department.

 

  1. Establish trade relationships to procure goods/services for the promotion department. A good relationship with the sales department is key here.

 

  1. Go on key sales/promotion calls. Mediate promotions that work well for programming, promotions and sales.

 

  1. Learn effective media buying.

 

  1. Track media buying throughout the year.

 

  1. Maintain radio listings in all local publications.

 

  1. Come up with many promotional ideas/opportunities for station.

 

  1. Know, and be accountable for, the promotion budget.

 

  1. Attend all sales meetings and announcer meetings.

 

  1. Database marketing; build a list, keep it up to date and communicate with your listeners frequently to make them feel special.

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