R&R TEAMS WITH YANGAROO Julie Gidlow – Radio and Records Toronto-based secure digital media distribution company Yangaroo Inc. is partnering with R&R to market and promote its patented Digital Media Distribution System (DMDS) to the radio and recording industries.
The partnership provides for DMDS branding with direct links to the DMDS login page on all R&R electronic and print products. The DMDS icon will be included and allow for a click-through to the DMDS Web site, where registrants can listen to or download songs. Yangaroo and R&R will also co-market DMDS's eNote products and R&R's EPK products.
"Yangaroo's DMDS has become the gold standard for secure digital delivery, leading the world to moving entirely to a digital model and giving up the inefficient, expensive and non-environmentally friendly CDs," said Erica Farber, president and publisher of R&R. "We have been watching the progress of this innovative company within the Canadian music industry for many years and are excited to be working together with them and this outstanding product."
"To have the endorsement and the influence of the R&R team will be a great boost to our efforts as we continue to rollout and monetize our service to the U.S. radio and recording industry," said Cliff Hunt, chairman and chief operation officer of Yangaroo. "Our U.S. growth this year has been quite remarkable, and with the support of R&R we expect it to continue and accelerate through 2008." |