XM CANADA SET TO LAUNCH 'ATN-ASIAN RADIO' CHANNEL North America's first continent-wide South Asian channel CNW XM Canada and Asian Television Network International Limited announced the creation of ATN-Asian Radio, the first and only North American radio service of its kind. Produced by ATN for XM Canada, Canada's pioneer South Asian Broadcaster, this 24 hour-a-day channel (XM159) will serve the South Asian community across North America starting this October, with the latest news, sports and entertainment.
"ATN is delighted to collaborate with XM Canada in providing an ATN branded super station across North America. We expect this to attract a wide audience and will complement our existing South Asian television channels. It will be a compelling package," said Shan Chandrasekar, Chairman and CEO of ATN.
ATN-Asian Radio will always have something to say with hot new talk shows relevant for the South Asian audience as well as live phone-in shows. Listeners will get all of the latest news and current affairs and let's not forget the exclusive live cricket commentary - which you can only get from ATN, Canada's largest distributor of World Class Cricket. ATN currently operates 14 television channels and has programming alliances with leading International Broadcasters.
"We are extremely excited to be adding top quality content aimed specifically at the South Asian community. South Asians are a highly successful and diverse group of people, and for that reason we are certain they will fall in love with XM Canada's spectacular programming lineup," said John Bitove, Chairman and CEO of XM Canada. "Overall, our partnership with ATN will give us the ability to reach new subscribers and further grow our listener base."
XM159's programming will highlight the best of Bollywood, as well as the latest from top South Asian artists from the past, present and future. There will also be coverage for "music and poetry lovers" through Ghazals, Qawalis, Bhajans, and nostalgia through "Golden Greats". You'll hear dedicated devotional music in Sanskrit and Shabad Gurbani and the station will broadcast Hindustani classical and carnatic music and will feature pop, folk, chutney and re-mixes.
While the majority of the talk shows will be in English, substantial coverage will be given to languages such as Hindi, Punjabi, Gujarati, Urdu, Bengali, Tamil, Telugu, Malayalam, Kannada, Marathi, Sinhalese to name a few. ATN-Asian Radio, XM159, will serve a massive South Asian Diaspora in North America with origins in India, Pakistan, Bangladesh, Sri Lanka, East & South Africa, The West Indies and other parts of the world.
ATN-Asian Radio, XM159, is coming in October. To find out more about the programming, visit www.asiantelevision.com. If you want to stay in touch with the South Asian community - just stay tuned! |