SIRIUS CANADA ACHIEVES 500,000 SUBSCRIBERS First satellite radio company in Canada to achieve 500,000 subscribers - Canadians adopting Sirius faster than cable, wireless and satellite television technology - Leads industry with 82 per cent retail market share year-to-date - More than 100,000 vehicles with factory-installed Sirius radios built since January 2007 CNW Sirius Canada Inc., Canada's number one choice for satellite radio, announced today that it has achieved more than 500,000 paying subscribers nationwide, adding more than 200,000 since February, 2007. Sirius is Canada's fastest growing satellite radio company and the first to surpass the key 500,000 subscriber milestone in the 22 months since the category was first introduced.
"Canadians have chosen Sirius as their satellite radio provider of choice and have adopted it faster than cable, wireless or satellite television technology," said Mark Redmond, President and CEO, Sirius Canada Inc. "Achieving 500,000 subscribers in Canada in such a short time is a major milestone for our company and underscores the strength of Sirius' exclusive content featuring the best entertainment brands in North America in addition to our strong retail and automotive partnerships."
Leads Industry with 82 per cent market share
In an environment of choice, Sirius continues to be Canada's number one choice for satellite radio, capturing 82 per cent of retail sales year-to-date according to figures released by The NPD Group. During the key Father's Day gift buying period in June, Sirius captured an overwhelming 88 per cent market share of satellite radios sold.
Sirius Automotive Program Outperforming
Sirius Canada's automotive partners make up nearly 60 per cent of vehicle sales in Canada and since January 2007 have built more than 100,000 vehicles with factory installed Sirius radios. Sirius Canada's automotive partners include Ford, Chrysler, Audi, BMW, Jaguar, Land Rover, Lexus, Mazda, MINI, Subaru, Toyota, Volkswagen and Volvo. Sirius is currently available as a standard feature, factory or dealer option in 150 vehicle models.
Sirius is also the number one choice among truckers in Canada and has captured more than 90 per cent of satellite radio sales to-date from Pana-Pacific, North America's largest supplier of audio and electronics equipment to the trucking industry.
Since entering the Canadian market, Sirius has continued to expand its powerful lineup of exclusive content as well as introduce innovative new satellite radio products for the home car and everywhere in between. Combined with the best signal coverage anywhere in Canada, Sirius offers Canadians a truly personalized listening experience.
New Unique and Exclusive Programming
Recent additions to Sirius Canada's powerful lineup of exclusive sports, news, entertainment and commercial-free music programming include:
Leading Satellite Radio Products
Sirius Satellite Radio products and accessories will continue to be must-have gifts for the holiday season and are available at more than 4,000 retail locations throughout Canada. New products include:
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