STANDARD INTERACTIVE TO REPRESENT 'LIVE365' Sound Source Release Standard Interactive has partnered with Live365 to represent their on-line advertising sales in Canada.
Established in 1997, Live365 is the world's largest Internet radio network that hosts nearly 10,000 stations and streams music to nearly 5 million listeners a month. Its mission is to make it affordable and easy for brands, associations, DJs, and even individuals to start their own radio stations and share their love for music to listeners around the world. Live365 has gone to great lengths to provide a legal and equitable means to stream music to listeners while paying royalties for the right to do so.
Jean-Marie Heimrath, President Standard Interactive, sees the partnership with Live365 as “a valued component in our overall strategy to deliver on efficiency and not just sheer volume. We want to provide advertisers with the most targeted, engaged audience possible when it comes to the music and entertainment category.”
Ranked in the top 5* of Canada’s on-line music networks, Standard Interactive has an extensive line-up of Astral Media and Newcap radio properties ranging from coast to coast, coupled with quality music sites such as Universal Music Canada (www.umusic.ca), Flow93.5 (www.flow935.com), Puretracks (www.puretracks.com), and Exclaim (www.exclaim.ca).
Astral Media combined with Standard Interactive delivers a total of 5.6 million** unique visitors per month and 176 million** page views per month on more than 160 music, entertainment, events and culture related websites nationally. Standard Interactive also syndicates music and entertainment content, including streamed audio and video, to online publishers and advertisers. Standard Interactive is an Astral Media Company.
*Source: Total unique audience regardless of category listings, comScore™, September 2007 **Source: Digital Calculator, comScore™ Media Metrix, September 2007 |