SKYWORDS EXCLUSIVE FOR THE INTREPID SNOWMOBILER ON RADIO Skywords Release Skywords is pleased to announce a new strategic partnership to exclusively represent The Intrepid Snowmobiler on Radio, a Canadian production by Craig Nicholson. Under the new arrangement, Skywords will expand the reach of this popular, one-of-a-kind, snowmobiling program through its growing network of station affiliates. Skywords will distribute The Intrepid Snowmobiler on Radio through its file transfer distribution platform, which allows affiliates on demand access 24/7 and is presently used by over 150 stations across Canada. That means more stations coast to coast will have access to The Intrepid Snowmobiler on Radio.
“With our expansion into snowmobile reporting, The Intrepid Snowmobiler on Radio is a natural fit for our company and an attractive offering for our affiliates,” said Ed Torres, general manager of Skywords. “Snowmobiling generates $6 Billion of economic activity in Canada each winter and we believe that many more broadcasters can benefit from using The Intrepid Snowmobiler on Radio to create a stronger winter profile for advertisers.”
Now entering its 15th year of production, The Intrepid Snowmobiler on Radio has a well-established base of stations in Alberta, New Brunswick, Nova Scotia and Ontario. Through his Intrepid Snowmobiler newspaper columns, articles in Snow Goer Canada magazine, appearances on Snowmobiler Television, and his tour book, “Canada’s Best Snowmobiling”, Craig Nicholson is the recognized, authoritative, and trusted voice for tens of thousands of Canadian snowmobilers.
“I’m convinced that the passion and enthusiasm Skywords brings to the table will take The Intrepid Snowmobiler on Radio to the next level,” said Nicholson. “After all, many Canadians are snowmobilers or grew up on snowmobiling. Snowmobiling was invented here, and so along with ice hockey, it’s one of Canada’s two great winter icons.”
The Intrepid Snowmobiler on Radio provides snowmobilers and other winter outdoor enthusiasts with topical and entertaining information and tips, while offering all listeners an enlightening glimpse into this national heritage activity.
Skywords is Canada's leading source for radio and TV Programming. From up-to-the-minute business and market updates to national traffic reports, Skywords delivers the highest quality reports from their team of experienced professionals. |