GTAA Release The GTAA has engaged Newsroom Productions Inc., to provide programming, sales representation and technical services and launch a business news station serving Toronto and surrounding areas as of April 9th, 2007. Additionally, www.cfbnnews.com will stream programming on line. CFBN will replace CFYZ, the current travel information station for Toronto Pearson International Airport.
“This is a good move for the GTAA and further enhances the services being offered to travellers and the Toronto community” said Steve Shaw, Vice President, Corporate Affairs for the GTAA. “A large portion of Toronto Pearson’s traffic is made up of business travellers and keeping them up to date on business news and current events is important in today’s environment”. In addition, the agreement with Newsroom Productions Inc, is a good business decision for the GTAA as it is leveraging Newsroom Productions Inc’s leadership position in the broadcasting industry and will help to enhance overall airport revenue.
CFBN broadcasting out of studios located in Terminal 1 will be managed by Newsroom Productions Inc. thru its division CBN (Canada’s Business Network), a Toronto based radio syndication company that currently produces content for radio stations across the country including “The Fred Ketchen Report” and “Weekends with Sheila Copps”.
“Business is a missing format in Canadian radio, which is surprising because we really have everything else. Our stock market is strong and reaching new highs on a regular basis; there’s never been a better time to launch this type of station”, said Bryan Woodruff, President and General Manager of Newsroom Productions Inc. “CFBN will be more than just numbers and stock quotes, we will offer a business news perspective on everything – from political and social issues to world and international events”
The station will bring exclusive analysis from CFBN’s Chief Market Analyst Fred Ketchen and top international programming to its audience from world leaders in business news including CNBC and The Wall St. Journal. The station will also air exclusive market reports and programming from India and China, further enhancing the uniqueness of the format.
Airport traffic reports and advisories along with travel programming will also play a key role in CFBN’s programming. |