PANA-PACIFIC SELECTS SIRIUS SATELLITE RADIO FOR EXCLUSIVE DISTRIBUTION TO CANADIAN TRUCK DEALERSHIPS AND OUTLETS Sirius Satellite Radio now sold exclusively at 700 Canadian trucking outlets CNW Sirius Canada Inc., the country's number one choice for satellite radio, today announced that Pana-Pacific, North America's largest supplier of audio and electronics equipment to the trucking industry, will distribute Sirius products exclusively to truck dealerships and outlets throughout Canada.
"With more than 90 per cent market share to-date, Sirius has been the number one choice for satellite radio among truckers in Canada," said John Trenberth, President of Pana-Pacific. "Feedback from our retail partners has been that Canadian drivers prefer Sirius on account of its superior signal coverage and programming lineup. Pana-Pacific is pleased to now distribute Sirius to the Canadian trucking channel exclusively."
"Canadians have made Sirius the number one choice for satellite radio in Canada and Pana-Pacific's decision to offer Sirius exclusively further underscores this," said Mark Redmond, President and CEO, Sirius Canada Inc. "Sirius offers an unparalleled audio entertainment experience for Canadian truckers with the broadest range of programming and the strongest signal coverage."
Sirius offers news, entertainment, comedy and commercial-free music programming from North America's most recognizable and respected personalities and brands including Road Dog Trucking, NFL Radio, NASCAR Radio, Blue Collar Comedy, CBC Radio One and Radio-Canada's Première Plus and much more. |