Archived News and Articles - July 2007
Archive Date - July 31, 2007
FUTURE OF RADIO AN EXPERIENCE
Mark Ramsey – hear2.0
I have regularly warned about the coming of WiMax which will create much more formidable competition to the radio (and satellite radio) industry than any existing alternative to radio itself.
Click here or above for the complete story.
Archive Date - July 31, 2007
RADIO KILLS RECORD SALES!
Fred Mills – Harp Magazine
Last month a group of recording artists and organizations calling itself the Music First Coalition joined forces in order to seek royalties for their music when it gets played the radio. Their mission statement, according to the Music First Coalition website, is to “level the playing field and promote fairness among all types of radio,” adding, “Corporate Radio has had a free pass for too long.”
Click here or above for the complete story.
Archive Date - July 31, 2007
NAB FILES REPLY REGARDING MERGER
NAB Release
NAB today filed a 30-page response to comments on the proposed monopoly-merger of XM and Sirius.
Click here or above for the complete story.
Archive Date - July 31, 2007
PANA-PACIFIC SELECTS SIRIUS
Sirius Satellite Radio now sold exclusively at 700 Canadian trucking outlets
CNW
Sirius Canada Inc., the country's number one choice for satellite radio, today announced that Pana-Pacific, North America's largest supplier of audio and electronics equipment to the trucking industry, will distribute Sirius products exclusively to truck dealerships and outlets throughout Canada.
Click here or above for the complete story.
Archive Date - July 30, 2007
TWEENS ARE RADIO'S FUTURE
Bridge Ratings Release
A just-released Bridge Ratings study strips off the negative hype associated with the future of traditional radio.
Click here or above for the complete story.
Archive Date - July 30, 2007
BYRNESMEDIA CLIENTS HAVE A RUSH!
Z103.5, Toronto Release and Z103.5, Halifax Release
After 15 years, the Z103.5 Summer Rush is still going strong! Over 10,000 fans invaded the Kingswood Music Theatre inside Canada's Wonderland to witness some of the biggest names in music!
Click here or above for the complete story.
Archive Date - July 30, 2007
MACGYVER WORK HAS STATIONS ON AIR
Winnipeg Sun
A handful of local radio stations are hoping to be broadcasting normally today or tomorrow after a transmission tower fire disrupted their signals Sunday.
Click here or above for the complete story.
Archive Date - July 26, 2007
INSIDE THE HOUSTON PPM RESULTS
Anthony Acampora – AllAccess
The first PPM currency for the Houston market was released last week by Arbitron -- and it delivered some very telling stories. The resurgence of Rock radio has now been confirmed in both the Philadelphia and Houston markets -- with Clear Channel's KTBZ/HOUSTON the 12+ and Adults 18-34 leader, along with a stellar No. 2 ranking 25-54.
Click here or above for the complete story.
Archive Date - July 26, 2007
XM CEO HUGH PANERO EXITS
Susan Visakowitz – Radio and Records
XM Satellite Radio CEO Hugh Panero, one of XM's founders, will be leaving the company in August. Nate Davis, current XM president and COO, has been named interim CEO.
Click here or above for the complete story.
Archive Date - July 26, 2007
XM-SIRIUS IN NEW PITCH FOR MERGER
John Dunbar – Associated Press
The top executives at the nation's two satellite radio companies detailed pricing plans Monday that they said would let customers choose which channels they want to receive if the two firms are combined.
Click here or above for the complete story.
Archive Date - July 25, 2007
BROADCASTING DECISION CRTC 2007-241
CHOK Sarnia – Licence amendment
CRTC Release
The Commission approves in part the application by Blackburn Radio Inc. (Blackburn) to amend the broadcasting licence of the radio programming undertaking CHOK Sarnia, in order to operate an FM transmitter in Sarnia. Blackburn must submit for the Commission’s approval, within three months of the date of this decision, an application proposing alternative technical parameters acceptable to the Commission and the Department of Industry.
Click here or above for the complete story.
Archive Date - July 24, 2007
LIVE COVERAGE MUST NOT ENDANGER LIVES
CBSC Release
The Canadian Broadcast Standards Council (CBSC) today released its decision concerning CKNW’s (Vancouver) coverage of the Montreal Dawson College shooting on September 13, 2006. CKNW, owned by Corus Entertainment, provided live breaking news of the situation from its sister station in Montreal, CINW. The CBSC’s British Columbia Regional Panel found CKNW in violation of the Radio-Television News Directors Association (RTNDA) Code of (Journalistic) Ethics for revealing information that could have endangered lives.
Click here or above for the complete story.
Archive Date - July 24, 2007
BROADCASTING DECISION CRTC 2007-238
English-language FM radio station in Espanola
CRTC Release
The Commission approves the application by JOCO Communications Inc. (JOCO) for a broadcasting licence to operate an English-language commercial FM radio programming undertaking in Espanola, Ontario. The terms and conditions of licence are set out in the appendix to this decision.
Click here or above for the complete story.
Archive Date - July 24, 2007
LOOK FOR 'CONCRETE PROPOSALS' IN REPLY
Jeffrey Yorke – Radio and Records
Bear Stearns satellite analyst Robert Peck predicts that Sirius and XM will offer some "concrete proposals on public benefits" from their proposed $13.6 billion merger when they reply to the FCC no later than the close of business on July 24.
Click here or above for the complete story.
Archive Date - July 24, 2007
THE FUTURE OF INTERNET RADIO
Will its success spell doom for podcasting (as we know it now) and more?
John C. Dvorak – PC Magazine
Over the past month or so, there has been a heated battle between the music industry and Internet radio about rights and fees. Actually, over the past decade, there has been nothing but trouble surrounding Internet radio. I think it's one of the reasons that podcasting emerged as an alternative to Internet radio. Look closely at podcasting, however; with the exception of the advanced auto-download via RSS aspect, it's actually just more Internet radio.
Click here or above for the complete story.
Archive Date - July 24, 2007
U.S. ADVERTISING SCATTER
Bridge Ratings Release
In 1995, before the Internet became a household word, advertising a product or service was a relatively simple procedure. Advertisers or their agents would put together a budget and determine how to apply that budget to the few key and historically effect media available: TV, radio, print. Over the last ten years, however, the pressure on U.S. advertisers has increased by virtue of the 'scattering' of consumers as use of television, radio and print has been subplanted by the Internet, email, text messaging, etc. Simply put, it has become much more complicated to apply advertising budgets that in many cases have not increased in size.
Click here or above for the complete story.
Archive Date - July 23, 2007
BBM S2-2007 TOP-LINES
BBM Release
Click here or above for the complete story.
Archive Date - July 20, 2007
CANWEST CEO OF CANADIAN OPS RETIRES
CNW
CanWest Global Communications Corp. President and CEO, Leonard Asper, today announced the retirement of Mr. Peter D. Viner, President and CEO, Canadian Operations, of CanWest MediaWorks Inc.
Click here or above for the complete story.
Archive Date - July 20, 2007
MORE THAN 1,000 TELL CRTC TO STOP BIG MEDIA
Canadians For Democratic Media Release
In the space of three weeks, more than 1,000 Canadians have written the CRTC asking for policies to limit concentrated and cross-ownership in the media. They are unhappy with the lack of choice in their communities and are calling for measures to increase media diversity.
Click here or above for the complete story.
Archive Date - July 19, 2007
XM CANADA Q3 RESULTS
Achieved 269,900 subscribers
CNW
Canadian Satellite Radio Holdings Inc. ("CSR"), today reported its financial results for the third quarter ended May 31, 2007 based on the achievement of 269,900 subscribers.
Click here or above for the complete story.
Archive Date - July 19, 2007
BROADCASTING PUBLIC NOTICE CRTC 2007-41-2
Call for comments on the Canadian Broadcast Standards Council’s proposed Journalistic Independence Code
CRTC Release
Further to its Broadcasting Public Notices CRTC 2007-41 dated 13 April 2007 and 2007-41-1 dated 17 April 2007, the Commission announces the following:
Click here or above for the original proposal.
Archive Date - July 19, 2007
ARBITRON HOUSTON PPM DATA
Hispanics and African-Americans have highest time spent with radio and highest overall radio ratings – Houston PPM data confirm radio as a “working persons” medium – PPM audience composition ratings confirm radio’s targetability – Children 6-11 data provides additional insight for media buyers and planners
Arbitron Release
Arbitron Inc. today released the first “currency” radio ratings from the Houston Portable People Meter radio ratings service, bringing the second U.S. radio market into the era of electronic measurement.
Click here or above for the complete story.
Archive Date - July 18, 2007
CONTESTS WORK - DON'T WORK!
Steve Casey – AllAccess
As somebody who places a high premium on the value of research as a tool in the effort to build better radio stations, I continue to be fascinated by the controversy over contests. In no particular order, here are some of the often contradictory opinions held regarding this subject.
Click here or above for the complete story.
Archive Date - July 17, 2007
WEBCASTERS GAIN PARTIAL REPRIEVE
AllAccess
Late Friday, SaveNetRadio.org posted this announcement on its website:
Click here or above for the complete story.
Archive Date - July 17, 2007
BROADCASTING NOTICE CRTC 2007-79
Call for comments on proposed amendments to the Radio Regulations, 1986 – Implementation of the Commercial Radio Policy 2006 and the Digital Radio Policy
CRTC Release
In this public notice, the Commission calls for comments on proposed amendments to the Radio Regulations, 1986 that reflect determinations set out in its policy frameworks for commercial radio and digital radio set out in Broadcasting Public Notice 2006-158 and Broadcasting Public Notice 2006-160. The Commission also provides information with respect to the implementation of Canadian content development – the new approach to the development and promotion of Canadian artists set out in Broadcasting Public Notice 2006-158.
Click here or above for the complete story.
Archive Date - July 17, 2007
BROADCASTING DECISION CRTC 2007-229
Licensing of new radio station to serve Sudbury, Ontario
CRTC Release
The Commission approves the application by Larche Communications Inc. for a broadcasting licence to operate a new FM radio programming undertaking to serve Sudbury.
Click here or above for the complete story.
Archive Date - July 17, 2007
Q2 SATELLITE RADIO UPDATE
Demand for Satellite Radio Soft but Consistent
Bridge Ratings Release
Bridge Ratings continues to interview current and potential consumers of satellite radio. Interviews are conducted via random phone calls and in-store intercept at satellite radio kiosks and departments. With the growing influence of new car installations, this quarter we've added interviews at car dealerships.
Click here or above for the complete story.
Archive Date - July 16, 2007
ASTRAL Q3 RESULTS
CNW
Astral Media Inc. today reported its financial results for the third quarter ended May 31, 2007, which saw continued growth in earnings per share, net earnings, EBITDA, revenues and cash flow from operations.
Click here or above for the complete story.
Archive Date - July 16, 2007
CANWEST Q3 RESULTS
CanWest reports increase in Revenue and EBITDA
CNW
CanWest Global Communications Corp. announced financial results for the third quarter ended May 31, 2007.
Click here or above for the complete story.
Archive Date - July 16, 2007
WCBS-FM/NEW YORK RETURNS
AllAccess
The much-hyped format flip at CBS Adult Hits WCBS (101.1 Jack FM)/New York happened this afternoon, with Jack-FM ending Soprano-like, with Journey's Don't Stop Believin' cutting out, and a pre-produced promo from Chris Angelo and Dermot O'Neill, featuring VO talent Ziggy beginning just prior to the promised 1:01p, using music from the '60s, '70s and '80s; news and entertainment clips; and, of course, the famous WCBS-FM jingles.
Click here or above for the complete story.
Archive Date - July 16, 2007
INTERNET RADIO STATIONS NEW FEES SUNDAY
Kendra Marr – Washington Post
Sunday will be a day of reckoning for Internet radio stations.
Click here or above for the complete story.
Archive Date - July 13, 2007
FEINGOLD SEEKS RESPONSE ON PAYOLA
Jeffrey Yorke – Radio and Records
Sen. Russ Feingold is growing concerned about radio’s enforcement of anti-payola policies agreed to in the FCC consent decree in April, and he wants to know what the four biggest broadcast groups are doing to ensure that there will be no more funny business.
Click here or above for the complete story.
Archive Date - July 13, 2007
BROADCASTING NOTICE CRTC 2007-77
CRTC Release
The Commission has received the following application. The deadline for submission of interventions/comments is 15 August 2007.
Click here or above for the complete story.
Archive Date - July 13, 2007
CORUS ANNOUNCES Q3 RESULTS
Earnings per share of $0.70 for third quarter, up from earnings of $0.55 in the prior year - Combined Radio and Television revenues up 7% for quarter and year-to-date - Combined Radio and Television segment profit up 11% for quarter and 12% for year-to-date - 461,200 shares acquired through normal course issuer bid in the third quarter
CNW
Corus Entertainment Inc. announced third quarter financial results today, led by strong revenue growth from its broadcasting businesses.
Click here or above for the complete story.
Archive Date - July 12, 2007
SIRIUS, XM HIGHLIGHT MOMENTUM
Strong and Diverse Public Support Demonstrates Merger is in the Public Interest
PR Newswire
XM Satellite Radio and Sirius Satellite Radio said today that the volume, diversity and strength of the public comments filed with the Federal Communications Commission (FCC) during its public comment period demonstrate persuasively that their merger is in the public interest and should be approved.
Click here or above for the complete story.
Archive Date - July 12, 2007
NAB FILES PETITION TO DENY MERGER
NAB Release
NAB today filed at the FCC a petition to deny the proposed merger-to-monopoly of XM and Sirius Satellite Radio. Following is an excerpt from the Executive Summary of NAB's filing.
Click here or above for the complete story.
Archive Date - July 12, 2007
BROADCASTING DECISION CRTC 2007-223
English-language FM radio station in Leamington
CRTC Release
In this decision, the Commission approves an application to operate a new English-language FM radio programming undertaking in Leamington, Ontario. The Commission also denies the applicant’s request for an exemption from the regulatory requirement regarding the level of hit material that may be broadcast.
Click here or above for the complete story.
Archive Date - July 12, 2007
BROADCASTING DECISION CRTC 2007-224
CKKK-FM Peterborough – Technical change
CRTC Release
The Commission approves the application by King’s Kids Promotions Outreach Ministries Incorporated to amend the broadcasting licence for the radio programming undertaking CKKK-FM Peterborough by changing the station’s frequency and authorized contours.
Click here or above for the complete story.
Archive Date - July 12, 2007
BROADCASTING DECISION CRTC 2007-215
CKBT-FM Kitchener, Ontario and CJZZ-FM Winnipeg, Manitoba – Acquisition of assets
CRTC Release
In this decision, the Commission approves an application by Corus Premium Television Ltd. to acquire the assets of the radio programming undertakings CKBT-FM Kitchener, Ontario and CJZZ-FM Winnipeg, Manitoba from CanWest MediaWorks Inc. This approval is subject to the condition that Corus submit, within 30 days of the date of this decision, a tangible benefits package acceptable to the Commission that amounts to a minimum of $870,000.
Click here or above for the complete story.
Archive Date - July 12, 2007
BROADCASTING DECISION CRTC 2007-217
Licensing of new radio stations in Montréal and Vaudreuil-Dorion, Quebec
CRTC Release
The Commission approves the application by Canadian Hellenic Cable Radio Ltd. for a broadcasting licence to operate a new FM radio station to serve Montréal.
Click here or above for the complete story.
Archive Date - July 12, 2007
BROADCASTING DECISION CRTC 2007-220
Licensing of new radio stations to serve Sydney, Nova Scotia
CRTC Release
The Commission approves the applications by Barry Maxwell Martin, on behalf of a corporation to be incorporated, and Newcap Inc. for broadcasting licences to operate new FM radio programming undertakings to serve Sydney.
Click here or above for the complete story.
Archive Date - July 12, 2007
BROADCASTING DECISION CRTC 2007-221
English-language FM radio station in Kentville
CRTC Release
The Commission approves an application for a broadcasting licence to operate an English-language, FM commercial radio programming undertaking in Kentville, Nova Scotia.
Click here or above for the complete story.
Archive Date - July 12, 2007
NOTICE OF PUBLIC HEARING CRTC 2007-11
CRTC Release
The Commission will hold a public hearing commencing on 5 September 2007 at 9:30 a.m., at the Conference Centre, Portage IV, 140 Promenade du Portage, Gatineau, Quebec, to consider the following application. The deadline for submission of interventions/comments is 10 August 2007.
Click here or above for the complete story.
Archive Date - July 12, 2007
MEDIA, TECH EXECS PONDER FUTURE
Seth Sutel – Associated Press
The sun always seems to shine in Sun Valley, a pristine mountain resort in Idaho, when the top brass from media and technology companies convene every July for a deep-think retreat hosted by the investment banker Herbert Allen.
Click here or above for the complete story.
Archive Date - July 12, 2007
RADIO TO PAY FOR PLAY?
The music industry is lobbying Congress to get so-called terrestrial radio to pay royalties just like its Web and satellite siblings
Olga Kharif – BusinessWeek
First it was online music swapping, then Web radio. Now, the music industry is taking aim at something really big: traditional radio, a $20 billion industry that has, in its 80-plus years of existence, played songs without paying music labels and singers a dime.
Click here or above for the complete story.
Archive Date - July 11, 2007
IPHONE CHANGES RULES FOR RADIO
Audio Graphics Release
By 6:45pm Friday I was holding one in my hand thinking that radio industry execs are not going to get the significance of this. By 7:45am Monday I was seeing evidence that those running radio are even slower at picking up warning signs than their track record indicates. From Inside Radio came this quote by Clear Channel EVP Jeff Littlejohn: "...the radio industry shouldn’t worry about the high-profile launch of the iPhone...it’s not a competitive threat."
Click here or above for the complete story.
Archive Date - July 10, 2007
BYRNESMEDIA CLIENT'S BBQ EVENT
Evanov Radio Release
On June 29th, 98.5 The Jewel hosted a Fundraiser BBQ and live broadcast to raise funds for and awareness of General Rick Hillier's newly established Military Families Fund.
Click here or above for the complete story.
Archive Date - July 10, 2007
WCBS-FM OLDIES ARE GOODIES AGAIN
Ben Sisario – New York Times
Two years after an unceremonious dismissal that drew street protests and appeals from figures like Mayor Michael R. Bloomberg and Senator Charles E. Schumer, the oldies radio format is returning to WCBS-FM.
Click here or above for the complete story.
Archive Date - July 10, 2007
CC SOCIAL NETWORK GROWING
AllAccess
Move over Myspace, Facebook and Friendster -- there's a new kid on the social networking block reports mysanantonio.com. Clear Channel Communications is launching a network of sites targeting specific radio audiences across the country. Clear Channel recently debuted portals linked to stations in Chicago, New York, Dallas, Minneapolis, San Francisco, Washington, D.C., and West Palm Beach. Another 10 are scheduled to go online this summer.
Click here or above for the complete story.
Archive Date - July 10, 2007
COUNTRY CATCHES RADIO WAVE
Ken Barnes – USA Today
So far, 2007 is a great year for country music … on the radio. In this year's first six months, country songs accounted for nearly one-fourth of radio's top 100 songs, as measured in all formats by Nielsen BDS, Arbitron and Radio & Records. Country's 24% share is nearly double the 13% it claimed at the end of 2006.
Click here or above for the complete story.
Archive Date - July 9, 2007
CRTC ESTABLISHING A DO NOT CALL LIST
CRTC Release
In a decision issued today, the Canadian Radio-television and Telecommunications Commission (CRTC) set out rules for the creation and operation of a National Do Not Call List (National DNCL) for Canadians who wish to avoid unsolicited calls. These rules will come into effect once an operator has been chosen and the list is fully operational.
Click here or above for the complete story.
Archive Date - July 9, 2007
EXEMPTIONS LEAVE REGISTRY WITHOUT TEETH
Many groups will still be able to interrupt your dinner
Steven Chase – Globe and Mail
Canadians are one step closer to gaining some power to block unwanted telemarketing calls after Ottawa's phone regulator set wheels in motion Tuesday to create a countrywide do-not-call registry.
Click here or above for the complete story.
Archive Date - July 9, 2007
BROADCASTING DECISION CRTC 2007-211
CHVO Carbonear – Conversion to FM band
CRTC Release
The Commission approves an application for a broadcasting licence to operate a new English-language, FM radio programming undertaking in Carbonear, Newfoundland and Labrador, to replace AM station CHVO Carbonear.
Click here or above for the complete story.
Archive Date - July 9, 2007
BCE TO BE ACQUIRED BY INVESTOR GROUP
Offer is 40% premium over "undisturbed share price"; Closing targeted for first quarter, 2008
CNW
BCE today announced that the company has entered into a definitive agreement for BCE to be acquired by an investor group led by Teachers Private Capital, the private investment arm of the Ontario Teachers Pension Plan, Providence Equity Partners Inc. and Madison Dearborn Partners, LLC. The all-cash transaction is valued at C$51.7 billion (US$48.5 billion), including C$16.9 billion (US$15.9 billion) of debt, preferred equity and minority interests. The BCE Board of Directors unanimously recommends that shareholders vote to accept the offer.
Click here or above for the complete story.
Archive Date - July 9, 2007
HD RADIO GRABS EAR OF SATELLITE
As Listeners Discover High Definition, XM and Sirius Face Growing Competition
Sam Diaz – Washington Post
When Hyundai introduces its still-unnamed premium sports sedan for 2008, it will arrive with a built-in feature that most other new cars won't have: high-definition radio.
Click here or above for the complete story.
Archive Date - July 9, 2007
U.S. ALBUM SALES DOWN 15.1%
Ed Christman – Billboard
The mid-year ended with the U.S. music industry still reeling from the downturn in physical goods. According to Nielsen SoundScan, album sales were down 15.1% for the year to nearly 230 million units in the six-month period ended July 1.
Click here or above for the complete story.
Archive Date - July 9, 2007
LAST STAND OF INTERNET RADIO?
Gilbert Cruz – Time
This past Tuesday, thousands of Internet radio stations found the perfect way to make their point about a recent decision to raise the royalty rates they pay — they simply shut down as part of what they called the "Day of Silence" protest. If the new rules go into effect as planned on July 15, the webcasters claim, there will no longer be niche streams like "Screamin' and Hollerin,'" "Ninja Tunes" or "The Cole Porter Songbook"--just three of the 320 channels available to listeners of AccuRadio, which is itself one of a legion of large, small, and miniscule providers of free streaming music. Supporters of the increase want to see struggling artists receive the money they say they deserve, and argue that the rules that were set up for a fledgling industry five years ago are no longer appropriate in an era when at least some of the stations are now owned by large corporations such as Yahoo!, AOL or RealNetworks.
Click here or above for the complete story.
Archive Date - July 9, 2007
RADIO GEARS UP FOR LIVE EARTH
Mike Boyle – Radio and Records
Both satellite and terrestrial radio are gearing up for the "Live Earth: The Concerts for a Climate in Crisis" event, set for Saturday, July 7. The historic event will take place over 24 hours in eight cities on seven continents, with more than 150 artists performing.
Click here or above for the complete story.
Archive Date - July 6, 2007
THE LOUNGE LETHBRIDGE LAUNCHES
Clear Sky Release
Clear Sky Radio Inc. is pleased to announce that its first radio station CJOC-FM “94.1 The Lounge” in Lethbridge officially launches today (July 3) at 9:41 am.
Click here or above for the complete story.
Archive Date - July 6, 2007
UNIVERSAL DECLINES ITUNES DEAL
Lars Brandle – Billboard
Universal Music Group has refused to strike a long-term licensing arrangement with Apple's iTunes Music Store and will instead opt for "flexible," interim agreements, a source close to negotiations tells Billboard.biz.
Click here or above for the complete story.
Archive Date - July 6, 2007
GROUP DEMANDS MEDIA CHOICES
Canadians For Democratic Media Release
A campaign was launched today to get Canadians involved in decisions about the future of the country’s media landscape. “Canadians for Democratic Media” is urging people to send a message to the CRTC calling for policies that limit concentrated and cross-ownership in the media and support public and community-based media.
Click here or above for the complete story.
Archive Date - July 6, 2007
RADIO REVENUE POSTS 6.1% Q3 GAIN
Broadcaster
National radio sales continued to climb by 6.1% in the third quarter from year ago levels, with forward bookings for the final quarter of the broadcast year pacing 9.9% ahead of a very strong Q4 last year, according to information supplied by Canadian Broadcast Sales.
Click here or above for the complete story.
Archive Date - July 3, 2007
BROADCASTERS CAPTIVES OF WALL STREET
Jeffrey Yorke – Radio and Records
FCC commissioner Michael Copps, speaking to the audience at the public hearing on media ownership held in Portland, Maine, Thursday night (June 28), said he believes that many broadcasters "still have that flame to serve the public interest burning in their breasts" but that "there aren't as many of them now -- there aren't as many station owners any more because of consolidation." He went on, "Those who remain are less and less captains of their own fate these days and more and more captives of unforgiving Wall Street and Madison Avenue expectations."
Click here or above for the complete story.
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