GOOGLE TO START SELLING RADIO ADS Tim - Techtoolblog
In January 06 Google bought DMarc Broadcasting to help jumpstart themselves into the radio advertisement game. Since then there has not been much news from this side of the business. Today, I received a Google survey for some free adwords dollars. The entire survey was about radio advertisement. I think this is pretty good evidence that they are ramping up on this. Don’t be surprised to see Google selling radio ad spots thru their adwords center in the not to distant future. The last time I got a Google survey, it was about print advertisement, 2 weeks later they revealed it in beta form.
One of the more interesting and revealing questions was that Google was planning on putting advertisers directly in touch with production talent for creating radio advertisments. I am betting they have some sort of GUI interface were you put in copy, type of voice to be used, pause points, emphasied points etc… and Google pushes it to a production house. |