MUSIC SITES, VIEWER DEMOGRAPHICS AND AD TECHNOLOGY
Jack Loechner – Center for Media Research
A deeper drill-down into music sites, demographics, ad types, sizes and delivery.
Top 10 Music Destinations
Week ending September 25, 2005 US, Home and Work |
|
Unique Audience (000) |
Active Reach (%) |
Yahoo! Music |
13,448 |
10.63 |
AOL Music |
9,015 |
7.13 |
iTunes |
6,308 |
4.99 |
MSN Music |
3,174 |
2.51 |
MTV Networks Music |
2,352 |
1.86 |
BeMusic |
1,457 |
1.15 |
A-Z Lyrics Universe |
1,254 |
0.99 |
Warner Music Group |
1,021 |
0.81 |
MusicVideoCodes |
877 |
0.69 |
Universal Music |
876 |
0.69 |
Source: Nielsen//NetRatings NetView |
Demographic Data for Music Category
Month of August 2005 US, Home and Work |
|
Target |
Unique Audience (000) |
Audience Comp (%) |
Total |
|
67,856 |
100 |
Male |
|
34,314 |
50.57 |
Female |
|
33,541 |
49.43 |
Age |
2 - 11 |
2,711 |
3.99 |
|
12 - 17 |
9,818 |
14.47 |
|
18 - 24 |
5,497 |
8.1 |
|
25 - 34 |
10,557 |
15.56 |
|
35 - 49 |
22,849 |
33.67 |
|
45+ |
24,137 |
35.57 |
|
55+ |
10,676 |
15.73 |
|
65+ |
3,786 |
5.58 |
Hh Income |
$ 0 - 24999 |
4,037 |
5.95 |
|
$ 25000 - 49999 |
15,424 |
22.73 |
|
$ 50000 - 74999 |
19,535 |
28.79 |
|
$ 75000 - 99999 |
12,734 |
18.77 |
|
$ 100000 - 149999 |
10,471 |
15.43 |
|
$ 150000+ |
4,871 |
7.18 |
|
No Response |
783 |
1.15 |
Source: Nielsen//Netratings Netview |
Data on the Entertainment Industry/ Music Albums Segment
Week ending September 25, 2005 US, Home and Work
Top 20 Advertisers |
|
Impressions (000) |
Share of all Impressions |
Vivendi Universal S.A. |
2,058 |
37.8% |
Sony Corporation |
774 |
14.2% |
Edel America Records |
485 |
8.9% |
Bodogmusic.com |
341 |
6.3% |
Altar Boyz |
332 |
6.1% |
The Rolling Stones |
209 |
3.8% |
Time Warner Inc. |
144 |
2.6% |
Rykodisc |
143 |
2.6% |
David Gray |
111 |
2.0% |
Domino London |
106 |
1.9% |
The Walt Disney Corporation |
80 |
1.5% |
Little Dizzy Records |
80 |
1.5% |
Lava Records |
78 |
1.4% |
Epitaph Records |
78 |
1.4% |
Miranda Lambert |
77 |
1.4% |
Asquared Management |
55 |
1.0% |
EO Horse |
52 |
1.0% |
Capital Records |
50 |
0.9% |
Geffen Records |
38 |
0.7% |
Damian "Jr Gong" Marley |
31 |
0.6% |
Total |
5,438 |
100.0% |
Source: Nielsen//NetRatings AdRelevance |
Top Ad Sizes |
|
Impressions (000) |
Share of all Impressions |
Leaderboard (728x90) |
1,996 |
36.7% |
Wide Skyscraper (160x600) |
907 |
16.7% |
Half Banner (234x60) |
654 |
12.0% |
Button #1 (120x90) |
638 |
11.7% |
Full Banner (468x60) |
406 |
7.5% |
Medium Rectangle (300x250) |
167 |
3.1% |
Square (250x250) |
138 |
2.5% |
Vertical Banner (120x240) |
129 |
2.4% |
Square Button (125x125) |
80 |
1.5% |
Micro Bar (88x31) |
78 |
1.4% |
Unspecified |
75 |
1.4% |
Skyscraper (180x150) |
62 |
1.1% |
Button #2 (120x60) |
53 |
1.0% |
Rectangle (180x150) |
34 |
0.6% |
Large Rectangle (336x280) |
21 |
0.4% |
Total |
5,438 |
100.0% |
Source: Nielsen//NetRatings AdRelevance |
Ad Delivery Types |
|
Impressions (000) |
Share of all Impressions |
Inline |
5,429 |
99.9% |
Pop-Up |
8 |
0.1% |
Total |
5,437 |
100.0% |
Source: Nielsen//NetRatings AdRelevance |
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.
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