SIRIUS CANADA AND STANDARD RADIO ANNOUNCE TWO FRENCH LANGUAGE CHANNELS FOR SIRIUS SATELLITE RADIO Adult Contemporary Rock Velours and Hit Radio Energie2 to electrify Quebec Market CNW Standard Radio Inc. and SIRIUS Canada today announced the development of two French language Canadian music stations for the SIRIUS Canada satellite radio line-up. The two channels will be produced by Astral Média Radio, a leader in French language broadcasting.
According to Gary Slaight, President and CEO, Standard Broadcasting, partner of SIRIUS Canada, this new partnership is a win-win. "This announcement provides SIRIUS Canada with a strategic benefit in the Quebec market," said Slaight, "We are greatly expanding the reach of these two popular French language formats and taking their success and appeal to a much broader audience."
Adult Contemporary format Rock Velours will play the best Canadian soft rock and include new French artists like Jorane, Pierre Lapointe and Ariane Moffatt. Rock Velours will also feature newer Canadian artists like Daniel Powter, Feist and Divine Brown.
Contemporary Hit radio (CHR) format Energie2 will have a play list that includes Pop Rock, Modern Rock and popular Urban music in both French and English. Energie2 will display exciting new French Canadian artists mixed with the best hits of today from around the globe.
"Rock Velours and Energie2 are both great examples of the winning content that SIRIUS Canada will soon be able to bring to Quebeckers and all Canadians," said Andréanne Sasseville, Director of Canadian Talent Promotion and Public Relations, SIRIUS Canada. "Soon, Canadians will see why SIRIUS is the fastest growing satellite radio service in North America." |