ONLINE BROADCAST, TELEVISION AND RADIO SITES, ADS AND TECHNOLOGY
Center for Media Research
A deep drill-down into online media including destinations, demographics, advertisers, ad types, sizes and delivery methodology.
Top 10 Online Broadcast Media Destinations
Week ending Apr. 17, 2005 US, Home and Work |
|
Unique Audience (000) |
Active Reach (%) |
CBS |
3,378 |
2.76 |
BBC |
2,677 |
2.18 |
MSN Video |
2,450 |
2 |
Yahoo! TV |
2,280 |
1.86 |
Nickelodeon^ |
1,932 |
1.58 |
NBC Universal |
1,814 |
1.48 |
ABC.COM |
1,427 |
1.16 |
Discovery.com |
1,400 |
1.14 |
FOX Broadcasting |
1,313 |
1.07 |
PBS |
1,289 |
1.05 |
Source: Nielsen//NetRatings NetView |
Demographic Data for Broadcast Media Category
Month Of March 2005 Us, Home And Work |
|
Target |
Unique Audience (000) |
Audience Comp % |
Total |
|
52,783 |
100 |
Male |
|
27,062 |
51.27 |
Female |
|
25,721 |
48.73 |
Age |
2 - 11 |
2,177 |
4.12 |
|
12 - 17 |
4,309 |
8.16 |
|
18 - 24 |
2,227 |
4.22 |
|
25 - 34 |
7,680 |
14.55 |
|
35 - 49 |
19,099 |
36.18 |
|
45+ |
24,048 |
45.56 |
|
55+ |
11,146 |
21.12 |
|
65+ |
3,373 |
6.39 |
HH Income |
$ 0 - 24999 |
3,025 |
5.73 |
|
$ 25000 - 49999 |
11,628 |
22.03 |
|
$ 50000 - 74999 |
15,425 |
29.22 |
|
$ 75000 - 99999 |
9,969 |
18.89 |
|
$ 100000 - 149999 |
7,426 |
14.07 |
|
$ 150000+ |
4,396 |
8.33 |
|
No Response |
914 |
1.73 |
Source: Nielsen//NetRatings NetView |
Data on the Entertainment Industry, Television Segment
Week ending Apr. 17, 2005 US, Home and Work
Top 20 Advertisers |
Company |
Impressions (000) |
Share of all Impressions |
General Electric Company |
121,449 |
40.7% |
Discovery Communications, Inc. |
45,036 |
15.1% |
INHD |
31,983 |
10.7% |
Public Broadcasting Service |
24,102 |
8.1% |
Viacom Inc |
22,675 |
7.6% |
A&E Television Networks |
20,005 |
6.7% |
The News Corporation Limited |
14,370 |
4.8% |
The Walt Disney Corporation |
11,672 |
3.9% |
Sony Corporation |
2,022 |
0.7% |
Time Warner Inc. |
1,752 |
0.6% |
E.W. Scripps Company |
1,537 |
0.5% |
Cox Enterprises, Inc. |
465 |
0.2% |
Jefferson Pilot Communications |
350 |
0.1% |
Game Show Network, Llc |
228 |
0.1% |
The Hearst Corporation |
155 |
0.1% |
Oxygen Media, Inc. |
116 |
0.04% |
WorldNow |
92 |
0.03% |
4Kids Entertainment |
90 |
0.03% |
Jones International, Ltd |
63 |
0.02% |
Adventist Media Center |
59 |
0.02% |
Total |
298,608 |
100.0% |
Source: Nielsen//NetRatings AdRelevance |
Top Ad Sizes |
Dimensions |
Impressions (000) |
Share of all Impressions |
Leader Board |
148,830 |
49.8% |
Skyscraper |
25,250 |
8.5% |
Medium rectangle |
23,232 |
7.8% |
Non-standard |
18,740 |
6.3% |
Wide skyscraper |
17,831 |
6.0% |
Square button |
16,707 |
5.6% |
Full banner |
12,064 |
4.0% |
Rectangle |
10,684 |
3.6% |
Button #2 |
6,247 |
2.1% |
Button #1 |
5,888 |
2.0% |
Large rectangle |
5,094 |
1.7% |
Half banner |
3,369 |
1.1% |
Square |
2,185 |
0.7% |
Vertical banner |
1,300 |
0.4% |
Vertical rectangle |
742 |
0.2% |
Unspecified |
390 |
0.1% |
Micro bar |
55 |
0.0% |
Total |
298,608 |
100.0% |
Source: Nielsen//NetRatings AdRelevance |
Ad Delivery Types |
Ad Delivery |
Impressions (000) |
Share of all Impressions |
Inline |
290,232 |
97.2% |
Floating/Overlay |
3,638 |
1.2% |
Pop-Under |
2,539 |
0.9% |
Interstitial |
1,351 |
0.5% |
Pop-Up |
850 |
0.3% |
Total |
298,610 |
100.0% |
Source: Nielsen//NetRatings AdRelevance |
Data on the Entertainment Industry, Radio Segment
Week ending Apr. 17, 2005 US, Home and Work
Top 20 Advertisers |
Company |
Impressions (000) |
Share of all Impressions |
Clear Channel Communications |
1,104 |
62.4% |
News 5 Net |
217 |
12.3% |
The Walt Disney Corporation |
131 |
7.4% |
Jones International, Ltd |
125 |
7.1% |
Minnesota Public Radio |
74 |
4.2% |
Ruffsounds Production |
42 |
2.4% |
Vulcan Sports Media |
29 |
1.6% |
Viacom Inc |
10 |
0.6% |
Squeaky Door Productions, Inc. |
9 |
0.5% |
Radio Web Network |
9 |
0.5% |
Journal Broadcast Group |
7 |
0.4% |
Mediabase 24-7 |
5 |
0.3% |
Executive Broadcast Services |
5 |
0.3% |
Jefferson-Pilot Corporation |
2 |
0.1% |
Total |
1,769 |
100.0% |
Source: Nielsen//NetRatings AdRelevance |
Top Ad Sizes |
Dimensions |
Impressions (000) |
Share of all Impressions |
Leader Board |
526 |
29.7% |
Vertical banner |
240 |
13.6% |
Wide skyscraper |
217 |
12.3% |
Medium rectangle |
181 |
10.2% |
Micro bar |
176 |
9.9% |
Button #1 |
138 |
7.8% |
Full banner |
131 |
7.4% |
Rectangle |
130 |
7.3% |
Square button |
26 |
1.5% |
Non-standard |
4 |
0.2% |
Skyscraper |
1 |
0.1% |
Source: Nielsen//NetRatings AdRelevance |
Ad Delivery Types |
Ad Delivery |
Impressions (000) |
Share of all Impressions |
Inline |
1,765 |
99.8% |
Floating/Overlay |
4 |
0.2% |
Total |
1,769 |
100.0% |
Source: Nielsen//NetRatings AdRelevance |
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