CANADIAN SATELLITE RADIO TO BROADCAST CANADIAN MULTICULTURAL CONTENT COAST-TO-COAST-TO-COAST CSR Release Canadian Satellite Radio (CSR) and EthnoWorks today announced a content distribution agreement for CSR's proposed Mosaic channel. Mosaic, the first-ever multicultural radio offering to be broadcast North America-wide, will showcase the diverse programming content of Canada's ethnic broadcasters.
"It is appropriate that Canada, one of the most culturally diverse countries in the world, is taking the lead in terms of providing dedicated multilingual content to the satellite radio audience," said Stephen Tapp, CSR president and COO.
"Our partnerships with a diverse array of top broadcasters add to Canada's growing reputation as a leader in the field of multicultural media," said Tapp. "Through agreements with Canada's leading broadcasters, Canadian Satellite Radio is positioning itself as the premier voice of our rich and deeply rooted multicultural communities. No matter where you are in Canada - or North America - you will remain connected with CSR."
Through a programming supplier agreement, EthnoWorks will coordinate multicultural programming via partnerships with radio stations, providing content in Mandarin, Cantonese, Portuguese, Italian, Spanish, Punjabi and South Asian languages such as Hindi, Urdu and Tamil, with other languages expected to be added as programming evolves.
"EthnoWorks applauds CSR for its unprecedented Mosaic channel, which is a pioneering initiative to share our profound heritage across the continent," said Roy Hennessy, EthnoWorks president. "We strongly believe that this is an unprecedented opportunity to have the excellent content of our ethnic broadcasters heard."
Under the agreement, CIRV Radio International will supply programming and marketing support to Mosaic channel in Portuguese, Chinese and Spanish. CIRV, based in Toronto, is an international award-winning radio station.
"We look forward to working with Canadian Satellite Radio on another breakthrough in broadcasting, CSR's Mosaic channel," said Frank Alvarez, president of CIRV Radio International. "Through this unique offering, CSR will provide the first-ever national and continental reach for Canada's multilingual broadcasters, delivering a full reflection of our diversity to a broad North American audience."
CSR, a Canadian-owned and operated company, has partnered with XM Satellite Radio Inc. to bring satellite radio technology to Canada. While the Canadian Radio-television and Telecommunications Commission (CRTC) reviews CSR's November 2004 licence application, XM and CSR have stated that they are committed to working together to feature Canadian and global music content North America-wide in order to provide opportunities to ethnic communities, the independent music community and Canadian artists. CSR expects to make additional programming announcements with high-profile broadcasters in the near future.
about ethnoworks EthnoWorks, a division of Hennessy & Bray Communications, is a full service multicultural agency designed to identify and communicate with the different groups that form an increasing share of today's social mosaic. EthnoWorks is a sector leader and the only firm with extensive concurrent experience in both traditional broadcasting and the demands of ethnic broadcasting, including extensive experience in Cantonese, Mandarin, Italian, East Indian (Urdu, Punjabi, Hindi), German and Portuguese among others.
about Canadian Satellite Radio Founded summer 2002, Canadian Satellite Radio was formed to provide subscription-based satellite radio service to Canadians in both English and French. Canadian Satellite Radio is a Canadian-owned and controlled company in partnership with XM Satellite Radio of the United States, which currently offers more than 130 channels of music, news and entertainment programming to its subscribers for a monthly fee. Via two satellites in geostationary orbit, XM Satellite Radio provides unparalleled audio entertainment across the continent, in digital quality sound. For more information about what CSR has to offer, visit www.cdnsatrad.com. |