GREATER MEDIA BIRTHS BEN IN PHILLY Ken Tucker – Billboard Greater Media adult top 40 WMWX Philadelphia flips to all-encompassing “95.7 Ben-FM,” a Philly-branded cousin to Jack and Bob.
A company release promises that Ben-FM “will feature music that spans 30 years, ranging from No Doubt to Men at Work, from "Back in Black" to Jimmy Buffet and from Boston to the Bee Gees.”
The station kicked off at 5 p.m. ET on March 21, playing Elton John’s “Philadelphia Freedom.”
“We think Philadelphia will love Ben-FM, a station that has the freedom to play anything we feel like,” VP/market manager John Fullam, said in a prepared statement.
“We are excited about bringing Philadelphia a radio station unlike any other, lots of great music and fun, and almost no rules. It’s the equivalent of a station that sounds like your iPOD on shuffle, only a lot more fun,” according to PD Mike Sommers. |