LATEST RESULTS AND INSIGHTS FROM PORTABLE PEOPLE METER TO BE ANNOUNCED AT MONTREAL CONFERENCE BBM Release WHAT: Researchers from BBM Canada and its international colleague Arbitron Inc., will present late breaking results from Portable People Meter (PPMSM) research at the ARF/ESOMAR Worldwide Audience Measurement (WAM) Conference in Montreal, Quebec, June 20 thru June 24, 2005. BBM Canada and Arbitron will reveal results on how the PPM is providing new insights into audience behavior for broadcasters, agencies and advertisers. BBM Canada will discuss the results from a first test panel using the PPM to measure radio in Canada. Arbitron will also take part in a panel discussion on electronic measurement.
DETAILS: June 21, 2005, Radio Conference, 10:35AM-10:55AM Station to Station: Measuring Radio Audiences with a PPM Panel in Quebec Pat Pellegrini, Vice President Research, and Ken Purdye, Meter Consultant, BBM Canada
June 21, 2005, Radio Conference, 11:50AM-12:50PM Panel Discussion: Which Electronic Measurement Techniques Work Best? Bob Patchen, Vice President Standards and Practices, Arbitron Inc.
June 24, Television Conference, 9:55AM – 10:15AM Progress Towards Media Mix Accountability: Portable People Meters' (PPM™) Preview Of Commercial Audience Results Roberta McConochie Director, Portable People Meter Client Relations, Arbitron Chris Heider, Senior Research Analyst, Arbitron, Leslie Wood, President, Leslie Wood Research, USA Beth Uyenco, US director of Strategic Research and Analysis OMD
June 24, Television Conference, 3:55PM – 4:15PM New Insights on First-Time Electronic Data on Out-Of-Home and Time-Shifted Television Viewing Bob Patchen, Vice President, Research Standards and Practices, Arbitron Inc. Beth Webb, Manager, PPM Methods and Analysis Arbitron, Inc.
WHERE: ARF/ESOMAR – Worldwide Audience Measurement Conference and Exhibition The Ritz-Carlton Montréal 1228 Sherbrooke Street West Montréal, Québec Canada, H3G 1H6
CONTACT: Mike Ferreira, Director of Communications, BBM Canada 416.847.2213 e-mail mferreira@bbm.ca |