COUNTRY LEADS IN HD RADIO WUSN Release The Spring of 2005 will be forever written in the history books of Country Music radio.
The Country format took a giant leap forward in May as Country artists and broadcasters worldwide watched America’s Country Station WUSN Chicago become America’s first commercial radio station to launch a fulltime digital multicast radio station. The new station, WUSN HD2 “Chicago’s Future Country”, features all brand new released country music, and is the most exciting thing on the radio dial today.
This new and all digital Country radio station broadcast covering over 8 million Chicagoland listeners was destined for greatness the moment it was conceived. The format choice and concept were simple: Give Country music fans a radio station that exposes new artists as well as brand new songs from established artists – 24 hours a day. Songs that cannot be heard back to back anywhere else on the dial. It’s new Country music, all the time.
Using HD Radio technology, WUSN HD2 in Chicago is a second broadcast channel to America’s largest and most listened to Country radio station, US99.5. Both stations can coexist on one frequency thanks to digital transmission. Listeners who are listening to US99.5 with a digital radio now have a choice: Listen to the main channel, or select HD2 with the push of a button and hear all new Country music, all the time - without ever leaving 99.5 FM. All for free in crystal clear CD quality.
True Country music fans will love this format. It is unique, different, and most importantly promotes Country music for the future. There is nothing as powerful as launching a radio station that will impact future generations of Country music listeners, and actively promote the new music in the format. No other format has anything like WUSN HD2 to support its future growth.
This is a radio station that Country artists and Nashville alike can be proud of, providing airplay for artists and songs and building the foundation for the future stars of Country. By exposing new product on a continuous basis, we open a direct line of communication to the trendsetters, the actives, the true lovers of Country music. We expose the new and fresh product and create an excitement about new Country music that has never been created before.
As HD capable radios begin showing up in cars this fall and tabletop models begin appearing in stores for Christmas 2005, guess what will be on the digital dial and leading the way? WUSN HD2 broadcasting all new Country music, all the time.
As we leap into future technologies, the Country music industry should be proud. Proud of its talent. Proud of its heritage. Proud of its stellar music. And now, proud of a new and futuristic all digital radio station leading the way in America’s heartland showcasing the future of Country music.
Country music listeners will be able to download and purchase songs right in their car, get additional artist information, and download lyrics, all at the push of a button as digital capabilities are added to HD radios.
The winner of course is the format, the artist, the music retailers just to name a few. But the most important winner is the one who will determine the future success of Country music radio: The Country music fan. We all know them, and we all love them.
Thank you for all of the support we have received in the launch of this fantastic project. We look forward to hearing from you soon. |