Archived News and Articles - February 2005
Archive Date - February 28, 2005
MOBILE MARKETING AND ADS ON THE GO
Jennifer Borenstein - Behavioral Insider
Mobile marketing provides a direct channel to interact with customers in new ways, new places, and at new times. Both marketing and sales can benefit from this innovative medium by providing interested consumers with valuable context-driven information. The issues of privacy, security, and ease-of-use must all be considered when launching a marketing campaign that literally reaches into the pockets of your audience.
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Archive Date - February 28, 2005
RADIO SLAYER?
The 3.6-ounce iPod could become a 500-pound gorilla
Anthony Schoettle – Indianapolis Business Journal
Will digital music devices decimate the radio industry?
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Archive Date - February 28, 2005
RECORDING ARTISTS' GROUPS LAUD PAYOLA PROBE
Paul Heine and Bill Holland - Billboard
Artists' groups are applauding the ongoing investigation by New York State Attorney General Eliot Spitzer into allegations of payola-like practices in the radio industry. Spitzer's office recently subpoenaed four radio groups, requesting full cooperation with the inquiry.
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Archive Date - February 27, 2005
HOWARD STERN AND THE SATELLITE WARS
He's obscene, and obscenely popular, and he's taking his smut - uncut - to Sirius. Foul-mouthed blogger Wonkette explains why the shock jock is paving the way to tomorrow's on-demand media future.
Ana Marie Cox – Wired
Howard Stern has been doing roughly the same shtick for 30 years. Since WRNW in Westchester County, New York, he has thrown lunch meat at strippers' asses, hosted "Homeless Jeopardy," and done more than anyone since Shakespeare to turn the fart joke into an art form. He has paid for breast enhancement surgery, put pretty young things into a spank machine, and presided over lesbian dial-a-date segments.
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Archive Date - February 27, 2005
BROADCASTING DECISION CRTC 2005-70
The Commission approves an FM radio station in Kindersley, Saskatchewan.
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Archive Date - February 27, 2005
VIACOM TAKES BIG WRITE-DOWN, CREATING A LOSS
Geraldine Fabrikant – NY Times
Viacom Inc. said yesterday that it had taken an $18 billion write-down for its radio station and outdoor advertising businesses, which had led to a fourth-quarter loss of $18.44 billion, or $10.99 a share, in contrast to a loss of $385.4 million, or 22 cents, in the period a year earlier.
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Archive Date - February 27, 2005
RADIO HOST STANDS BY POLICE SHOW
Agrees email address is offensive, plans to change it… Move comes after Fantino raises issue of 'hate mongering'
Dale Anne Freed – Toronto Star
The producer of a local radio program that airs negative stories about police says he's changing the controversial email address for the show, which drew the ire of police Chief Julian Fantino this week.
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Archive Date - February 25, 2005
THE RESURRECTION OF INDIE RADIO
FM never sounded so freaking good. How the coming digital boom - and Big Radio's bottom line - is driving the new golden age of multichannel, microniche broadcasting.
Charles C. Mann – Wired
Let's get the weird news out of the way: Steve Jones, the Sex Pistols guitarist, is now deriving his paycheck from Clear Channel. That's right: The spike-haired symbol of anarchic, anti-capitalist rebellion, the very punk, is sucking avatar of punk, is sucking the teat of the broadcast devil incarnate, the apotheosis of airwave-polluting, Britney-spewing corporate radio.
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Archive Date - February 25, 2005
HIP HOP: THE FUTURE OF MARKETING
Cory Treffiletti - OnlineSpin
A few weeks back I started to tackle the questions of "What would you do if you couldn't use any of the standard forms of advertising?" "What would you do if they didn't exist?" These are not simple questions, but I came across some interesting ways to answer them and I wanted to see what you thought.
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Archive Date - February 25, 2005
HOLLYWOOD BETS ON CHRIS ROCK'S 'INDECENCY'
Frank Rich – NY Times
The total box office for all five best-picture nominees on Sunday's Oscars is so small that their collective niche in the national cultural marketplace falls somewhere between square dancing and non-Grisham fiction. But if this year's Oscars are worthless as a barometer of the broad state of American pop culture, there's much to learn from the hype spun by ABC and the motion picture academy to seduce Americans to watch even if they can't distinguish Clive Owen from Catalina Sandino Moreno. The selling of the Oscar show is the latest indicator of the most telling disconnect in our politics: in the post-Janet Jackson era, "indecency" is gaining in popularity in direct proportion to Washington's campaign to shut indecency down.
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Archive Date - February 25, 2005
CLEAR CHANNEL & HOWARD STERN WITHDRAW SUITS
FMQB
Clear Channel and Howard Stern have ended their court battle by agreeing to withdraw their lawsuits and respective claims for damages relating to the radio giant's decision to remove his program from its stations early last year. But while making the announcement, Clear Channel Executive Vice President and Chief Legal Officer Andrew Levin took a potshot at Stern's future home of satellite radio.
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Archive Date - February 24, 2005
WHAT'S IN A NAME?
An interview with Jay Jurisich, Creative Director of Igor International - one of the world's foremost naming and branding agencies
Mercury Radio Research
Mercury Radio Research recently interviewed Igor's creative director, Jay Jurisich, about Radio and the Name Game. Here is the full text of that interview:
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Archive Date - February 24, 2005
NHL CANCELLATION COSTS $400 MILLION IN REVENUE
Corporate Sponsors Reassess Long-Term Commitments
Rich Thomaselli – AdAge
Faced with a half-billion dollar loss from advertising revenue and TV contracts after canceling its season last week, the National Hockey League must now grapple with an erosion of confidence from fans and sponsors that threaten its future.
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Archive Date - February 24, 2005
SIRIUS LURES NASCAR AWAY FROM XM
Associated Press
In the latest push to ramp up its programming slate, Sirius Satellite Radio Inc. reached an agreement to broadcast NASCAR races and related events over a five-year period for $107.5 million, luring the broadcast rights away from rival XM Satellite Radio Holdings Inc.
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Archive Date - February 24, 2005
DEMOCRATIZING RADIO
Tom Hespos - OnlineSpin
Blearily drinking my morning coffee on Saturday, my eyes opened wide upon seeing a front-page story in The New York Times about podcasting. The story immediately brought to mind certain predictions I had made for 2005 and beyond, and made me wonder just how far away the democratization of radio might be.
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Archive Date - February 23, 2005
CBC TO GET MAJOR BOOST IN BUDGET
Broadcaster
The CBC will get a multimillion-dollar boost when the federal budget is tabled, the Canadian Press reports.
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Archive Date - February 23, 2005
SATELLITE RADIO SELLS SURPRISES
Kate Murphy – NY Times
Why pay a monthly fee for satellite radio when you can get terrestrial AM/FM radio free? Why cope with another console and add to the tangle of wires and cables in your house when you can listen to radio stations around the world on the Internet - not to mention download almost any kind of music you want? Sure, satellite radio is superfluous. You can live without it, but you may not want to, particularly if you get a kick out of hearing a soul-strumming song you have never heard before or may have forgotten you love.
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Archive Date - February 23, 2005
SHOW, DON'T TELL
Mark Beeching and Jeff Flemings - Behavioral Insider
For all the talk about the behavior of consumers, there hasn't been much said about the behavior of marketers. It's time to start the conversation.
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Archive Date - February 23, 2005
WORD GAMES
Ari Rosenberg – MediaPost
You walk into a conference room. Sitting there is a team of four media buyers. This is your first time meeting with them, and on this account.
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Archive Date - February 22, 2005
HOW TALK, TALK, TALK RECHARGED FADING AM
Airwaves' oldest technology now it's most interactive — Talk became AM's niche — and don't people love to talk
M. Corey Goldman - Forward
Analog, digital, Internet and satellite, now Podcasting and soon radio-through-a-cellphone will be among the ways broadcasters angle for our increasingly diverted ear.
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Archive Date - February 22, 2005
MUSIC INDUSTRY DOESN'T NEED MORE PROTECTION
Michael Geist
In these politically charged times, there is a tendency to view many policy issues, whether they be same sex marriage or tax reform, through a narrow lens — left or right, blue or red, liberal or conservative. The same is true for copyright issues.
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Archive Date - February 22, 2005
DEALING WITH RADIO'S PERCEPTION PROBLEM
Katy Bachman - Mediaweek
Despite the radio industry’s efforts in the last year to clean up its act—through new research and marketing, clutter reduction and advancement of electronic data interchange initiatives—advertisers and agencies still say the medium doesn’t measure up against its rivals.
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Archive Date - February 22, 2005
WHAT IS A PODCAST?
Susan Whitall - Detroit News
A podcast is an audio file that someone posts online. Listeners download the podcast onto an iPod or MP3 player, then listen to it whenever they please.
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Archive Date - February 21, 2005
AUTHOR HUNTER THOMPSON DEAD AT 67
Associated Press
Hunter S. Thompson, the acerbic counterculture writer who popularized a new form of fictional journalism in books like Fear and Loathing in Las Vegas, fatally shot himself Sunday night at his Aspen-area home, his son said. He was 67.
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Archive Date - February 21, 2005
INSIDER TRADING IN STERN, SIRIUS RADIO DEAL?
Journalist says SEC subpoenas him about jock's satellite move
Reuters
A self-described celebrity journalist who is a frequent guest on raunchy radio host Howard Stern’s shows said Saturday that U.S. securities regulators have subpoenaed him in a probe of possible insider trading in Sirius Satellite Radio Inc. stock.
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Archive Date - February 21, 2005
SATELLITE RADIO PROJECTIONS STIR CONCERN
David B. Wilkerson - MarketWatch
The satellite radio industry, with commercial free music, pro football and baseball -- and soon, shock jock Howard Stern -- has achieved startling subscriber growth in the four years since it was launched.
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Archive Date - February 21, 2005
BOUNCY START FOR NEW CHUM RADIO STATION
Broadcaster
CHUM Limited, in partnership with Milestone Media Broadcasting Ltd., launched its new FM radio station in Edmonton on Thursday. 91.7 The Bounce hit the air at 4:00 pm MT playing a mix of today's hottest Urban rhythmic top-40 music.
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Archive Date - February 19, 2005
WELCOME
Bill McCloskey – MediaPost
They say that first impressions are the most lasting. Then why do so many companies make such a lousy first impression when it comes to their e-mail strategy?
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Archive Date - February 19, 2005
BROADCASTING DECISION CRTC 2005-67
The Commission approves an FM radio station in Port Elgin, Ontario.
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Archive Date - February 19, 2005
BROADCASTING DECISION CRTC 2005-68
The Commission approves in part an FM station at Kincardine, Ontario.
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Archive Date - February 18, 2005
IPOD ISN'T SO ODD: 1 IN 10 HAVE MP3's
Gavin O'Malley – MediaPost
Some 22 million adults in the United States - 11 percent of the population - own iPods or other MP3 players, according to a new report of the Pew Internet & American Life Project.
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Archive Date - February 18, 2005
HOW VIDEO CAN PLAY ON RADIO
Adam Guild – MediaPost
The world of sight, sound, and motion is relentlessly converging between programming served by the television networks (cable and broadcast), original shows produced by cable and satellite providers, and streaming video served up over the Internet.
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Archive Date - February 17, 2005
I AM WOMAN, HEAR ME SHOP
Rising female consumer power is changing the way companies design, make, and market products -- and it's about more than adding pastels
Pallavi Gogoi – Business Week
Who's the apple of marketers' eye? It's not free-spending teens or men 25-50. It's women, thanks to their one-two punch of purchasing power and decision-making authority. Working women ages of 24-54 -- of whom the U.S. has some 55 million -- have emerged as a potent force in the marketplace, changing the way companies design, position, and sell their products.
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Archive Date - February 17, 2005
SATELLITE RADIO MAKING WAVES IN CANADA
Pay-for-service options still waiting for CRTC approval
Peter Wilson – CanWest News Service
The regulators willing, I plan to have satellite radio in my car by the end of the year.
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Archive Date - February 17, 2005
CRYSTALS TO AWARD $10,000 CREATIVE PRIZE
Broadcaster
The 40th Annual Crystal Awards are set to recognize the best in Canadian Radio advertising, including the $10,000 "Best in Show" Platinum Crystal Award.
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Archive Date - February 17, 2005
CWC ANNUAL AWARD WINNERS
Broadcaster
Canadian Women in Communications (CWC) announced the winners of its prestigious CWC Annual Awards for 2004.
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Archive Date - February 16, 2005
THE 2005 GRAMMY WINNERS
Associated Press
Complete list of winners at 47th Annual Grammy Awards:
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Archive Date - February 15, 2005
GRAMMY POSTHUMOUS TRIBUTE TO RAY CHARLES
Jeff Leeds – NY Times
Ray Charles, the blind visionary who revolutionized American music with fusions of soul, rock, jazz and country, broke the mold once more at the 47th annual Grammy Awards, posthumously dominating the telecast with wins in eight categories.
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Archive Date - February 15, 2005
ACCOUNTABILITY WILL INCREASE REVENUES
Tony Sanders
It’s another part of the RAB’s ROI theme but it’s a part of that message some radio station managers don’t like to hear: Stations must be more accountable to their advertisers—must deliver more direct and precise information about how and when an advertising schedule ran.
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Archive Date - February 15, 2005
PROTEST AGAINST FORMAT CHANGE AT RADIO STATION
Canadian Press
Hundreds of people rallied Sunday at a popular French-language radio station to protest an ownership change that will end the station's popular news and talk-radio format.
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Archive Date - February 15, 2005
SATELLITE RADIO'S LOFTY ORBIT
David M. Ewalt – Forbes
XM Satellite Radio Holdings surprised investors with better-than-expected earnings, and the sky seems to be the limit for satellite radio. Revenue is growing, subscriptions are booming, the industry is attracting high-class talent, and automobile manufacturers are putting satellite radio receivers in millions of cars.
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Archive Date - February 14, 2005
"PAID SPINS" HELPED REV UP SINGER'S COMEBACK
Jeanne Anne Naujeck - The Tennessean
When Reba McEntire's song "Somebody" hit No. 1 last summer, it was hailed as a comeback for a country legend who had dominated the charts in the 1990s but hadn't reached No. 1 in seven years.
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Archive Date - February 14, 2005
XM CHIP POSES THREAT TO DELPHI
Greg Bowens - Automotive News
XM Satellite Radio Inc. has developed technology that lets radio makers sell AM/FM home units that double as satellite receivers. And it is working to adapt the system to vehicle radios.
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Archive Date - February 13, 2005
RADIO TO THE MP3 DEGREE: PODCASTING
Byron Acohido - USA Today
SEATTLE — Big tech and media companies could not have foreseen this potentially disruptive hitch to their grand strategies. But consider how easily a 20-year-old Briton, Michael Rundle, tapped into the raw power of podcasting.
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Archive Date - February 13, 2005
NO SATELLITE RADIO FOR IPOD?
Mel Karmazin quotes Steve Jobs as saying there's no plan for satellite in the digital music player.
Krysten Crawford - CNN
Mel Karmazin, the new CEO of Sirius Satellite Radio, said he's talked recently with Apple Computer about adding satellite radio to its popular iPod music player.
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Archive Date - February 13, 2005
CLEAR CHANNEL RADIO INITIATIVE A SUCCESS
Listeners Confirm Value, Effectiveness of Key "Less is More" Elements in Two Independent Studies
Clear Channel Radio today announced broad early support for key elements of the company's "Less is More" listenership and programming initiative. Two independent listenership studies confirm the value and effectiveness of fewer programming interruptions and shorter commercial breaks to listeners.
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