Z103.5 FM (TORONTO’S ONLY TOP 40 STATION) HAS BIGGEST BBM RATINGS SHARE EVER!!!
Z103.5 Release
Exciting news for Toronto CMA radio station Z103.5 (CIDC FM)… with the release of the Spring 2005 # 2 BBM …the station has recorded its largest Share in the company’s history. Z103.5 went from a 3.7 Share (Fall ’04 BBM) to a 4.3 and the Toronto Central audience figures increased from 530,400 to 552,400 – the station’s highest Toronto Central Ratings ever. Full Coverage is almost 700,000 listeners (Spring 2005 BBM # 1).
An exciting new development is the increase in Z103’s older audience demographic. Z103.5 has now joined Toronto’s largest stations as a major contender for the 18-49 demographic. Z103.5 continues to be Toronto’s # 1 Youth Station and dominates the city’s Youth Market. Z103.5 is also a major radio voice in other key Ontario markets including Barrie, Hamilton, and Kitchener.
Other highlights include:
- Z103.5 has increased 48% A25-34 over Fall ‘04
- Z103.5 ranks 4th over-all delivering A18-49 with a 19% increase over Fall ‘04
- 53% of Z103.5’s audience is 25+
- Z103.5 is # 1 females 12-24 with a 11% increase over Fall ‘04
“We are very proud and excited about the continual increase in our station’s ratings…the 4.3 share, our biggest ever in Canada’s largest radio market is very significant and representative of the overall growth within our company this year. With Z103.5 “The Beat” (Halifax) going on-air in Fall of this year and 98.5 The Jewel (Ottawa) scheduled for a 2006 opening this signals dynamic and constant growth for one of Canada’s few remaining independent broadcasters”, says Z103’s Vice-President of Programming, Paul Evanov.
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