JACOBS MEDIA TECH SURVEY: RADIO DOESN'T SUCK Bram Teitelman – Billboard Jacobs Media has concluded a Web survey of 19,263 rock listeners on their listening habits and thoughts regarding new technology. Their "Technology Survey 2005" concluded that most of the respondents defend radio, and don't think that it will be replaced by MP3 players or satellite radio, even though both are growing. It also suggests that radio stations should get involved with streaming, as Internet radio continues to show signs of growth.
The survey polled listeners of classic rock, active, mainstream rock and modern rock stations. Fifty-three stations were involved in the survey, with interview dates ranging from March 15-April 1, 2005. Many of the respondents were radio partisans though, with much of them coming from station e-mail databases. Fifty-nine percent of the respondents were male, and classic rock listeners made up the largest percentage of respondents.
When asked to respond to the phrase "radio sucks," 79% of the respondents disagreed. Over one in five of the respondents, or 21%, own an MP3 player. Of them, 44% disagreed with the statement "portable MP3 players will replace radio for music." Forty-one percent of them listen to their MP3 players on shuffle.
Forty-nine percent of those that had satellite radio listen to both terrestrial radio and satellite radio, while 26% listen to mostly satellite.
One of the most surprising of the findings was that 32% of the respondents listened to NPR or public radio. |